“The two words ‘information’ and ‘communication’ are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.” – Sydney J. Harris
Looking for communications and marketing support? Need to strategize about how best to tell your story? With so many ways now to communicate — social media, print, video, audio, websites, email, media publicity — you need someone who understands how to effectively leverage all these platforms to advance your communication and marketing goals. You also need someone who knows how to communicate clearly and powerfully. I have over 20 years experience as a journalist and communications professional.
- Provide editorial, creative and strategic guidance for your communication, marketing, and advertising efforts. Note: getting a critical overview of your communication plan with comments and suggestions is an economical way to start.
- Write press releases, creative web and newsletter content, radio ad scripts, TV ad scripts, feature articles, advertising and marketing copy, and more.
- Manage your social media
- Get you media attention
- Promote your event
- Create videos. Take photos
- Create and manage websites
“Good stuff from what seems to be the best news source in Charlottesville.” — Rick Tetzeli, executive editor, Fast Company Magazine, talking about The DTM.
“When we kicked off The Sandwich Lab, we reached out to Dave at the DTM to discuss a targeted media plan to inform potential customers of the project. The DTM tailored a multi-pronged campaign that met our explicit objectives and was very successful at driving interest in the launch. The DTM has a highly engaged readership that is plugged into and invested in the Downtown Charlottesville scene.” – Bill Hamilton, Hamiltons’ at First & Main
“Since I don’t have much time (or interest) in social networking other than an occasional post on Facebook, I appreciated the information posted on The DTM by Dave McNair. Trying to let others know that the musician “88 Keys Wilson” was turning 88 was difficult at best. But after The DTM posted something about the birthday event we held for him people who wouldn’t have known otherwise came to the event. I will continue posting information on The DTM because it seems to reach so many people!” – Jaclynn Dunkle, owner Fellini’s #9 Restaurant and Tin Whistle.